Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ · Digital Marketing Strategist & Growth Specialist · SI MARTINEZ ·

Available for work

SIMARTINEZ

Turning insights into impact and clicks into customers.

Résumé ↓

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About

Who I
Am.

Creative and data-driven digital marketing strategist with a passion for building impactful brand stories and driving growth through multi-channel campaigns. Experienced in analytics, content strategy, and performance marketing.

// Core Technologies

SEO & SEMGoogle AnalyticsContent MarketingSocial Media StrategyEmail MarketingA/B TestingConversion Rate OptimizationHubSpot

Connect

salienceenterprises@gmail.com

GitHub

Education

M.Sc. in Marketing Analytics

2021 — 2023

York University

Toronto, ON

Focused on data-driven marketing, consumer behavior, and predictive analytics.

Graduated with Distinction

Capstone project on predictive customer segmentation

Teaching Assistant for Marketing Data Science

BBA in Marketing

2017 — 2021

Carleton University

Ottawa, ON

Comprehensive foundation in marketing principles, branding, and communications.

Dean’s List (2019, 2020)

President of Marketing Students Association

Winner of national case competition

Experience

Senior Digital Marketing Strategist

BrightWave Marketing Toronto, ON

Jan 2024 — Present

Driving growth strategies and overseeing execution of digital campaigns for diverse clients.

Led multi-channel campaigns generating over $2M in annual revenue.

Improved conversion rates by 40% through A/B testing and funnel optimization.

Managed a team of 5 marketing specialists.

SEOGoogle AdsAnalyticsCRM

Marketing Analyst

Insight Marketing Group Toronto, ON

Jun 2023 — Dec 2023

Focused on interpreting marketing data to improve campaign effectiveness and strategy.

Analyzed campaign performance and provided actionable insights.

Built dashboards to track KPIs across multiple platforms.

Optimized ad spend allocation for better ROI.

Google AnalyticsSQLData Visualization

Social Media Coordinator

NextGen Brands Remote

May 2021 — May 2023

Managed and executed social media strategies to increase brand awareness and engagement.

Grew social media following by 150% in one year.

Created viral content campaigns reaching over 1M views.

Collaborated with influencers to expand brand reach.

Content CreationInstagramTikTok

Selected Work

E-commerce Growth Campaign

Scaled an online retail brand’s revenue by 120% through targeted ad campaigns and optimized landing page funnels.

Google AdsAnalyticsLanding Pages

Organic Traffic Booster

Developed and executed an SEO strategy that increased organic traffic by 200% wi…

SEOContent StrategyAhrefs

Customer Retention Program

Designed automated email campaigns that improved customer retention rates by 35%…

Email MarketingMailchimpAutomation

Skills

SEO & SEMGoogle AnalyticsContent MarketingSocial Media StrategyEmail MarketingA/B TestingConversion Rate OptimizationHubSpot

Community & Impact

Marketing Mentor

Startup Growth Hub

Mentored small business owners on digital marketing strategies and brand growth.

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Workshop Speaker

Women in Business Network

Delivered workshops on social media marketing and analytics for aspiring entrepreneurs.